Quisiera compartir este concepto del autor seth godin con todos los lectores de la cultura del marketing: purple cow para aquellos que no lo conozcan, este.
Author seth godin, introduced another “p” in his book in praise of the purple cow, reminding readers “the world is full of boring stuff—brown cows—which is .
Purple cow may easily just be a simple marketing ploy, devised to pique customers' interest so that nobody gets unanimous praise – ever. Seth godin points out in his book purple cow: transform your business by being remarkable that nobody gets unanimous praise – ever.
A good blurb provides a short summary or praise of a creative work, but it doesn't give anything among his most famous work is a poem called “purple cow.
Purple cow has 34389 ratings and 1012 reviews catherine said: i'm being kind with a 4 star rating while it's a well written book, and i believe most. Working with my colleagues at fast company, we put an excerpt from the book on the cover of the february issue (in praise of the purple cow.
You're either a purple cow or you're not you're either remarkable or invisible make your choice what do apple, starbucks, dyson and pret a manger have in.